Jesse Mann Explores the Most Colourful Mind in Fashion

Director Jesse Mann takes Filmgoers into the World of Fashion Wunderkind Bruno Ierullo

Toronto (Wednesday, April 18, 2012)- In the tradition of Bill Cunningham New York comes Material Success, the debut feature documentary from director Jesse Mann that shines a light on the creative process of eccentric and visionary fashion trendsetter Bruno Ierullo. The winner of the Audience Choice Award at the Canadian Film Festival starts its theatrical run in Toronto on Friday, April 27, 2012 at Projection Booth (1035 Gerrard Street East).

Material Success follows the adventures and misadventures of Bruno Ierullo in the month leading up to his first runway show in 2009 – a one hour, larger than life showcase of the finest fabrics in every colour and combination imaginable in front of an intimate audience of 1200 people!

“Bruno came to fashion design late in life. After experiencing not one but two family tragedies Bruno decided to seize the day, and he invested his life savings into following his passion. It is this energy and resilience of spirit that I wanted to capture here, “ says director Jesse Mann.

And capture it she does. The creative drive, the anxiety, and the exhilaration is all there to experience as Mann pulls audiences right into the film and onto an emotional roller coaster with the date of the big show looming ever larger.

By setting the film to a lively, sixties-esque soundtrack composed specifically for Material Success by Mark Holmes (Platinum Blonde), Mann complements the rainbow palette of the man and the collection, encapsulating his energy and spirit for film goers.

“Everywhere you go it’s black, gray, and white. Nobody knows any different and we’re scared,” says Bruno in Material Success, and it is clear from this film that his words are more than just a design philosophy.

- April 18, 2012 by editornew8168net4164